Komercionál, 2015, 35 x 25 x 10 cm, mixed media
Komercionál consists of selected commercial magazines such as International Business,
Success, Fortune and Finance. These magazines dealing with success in business and the
presentation of attractive goods have been hand bound into a massive volume. The resulting
book is bound between luxurious, richly decorated cover boards reminiscent of medieval
manuscripts with religious texts such as hymnbooks, liturgical Gospel books and codices, but
instead of being studded with precious metals and stones which would underline the sacred
spirituality of their contents, they are lavishly decorated with artifacts from the world of pop
culture, advertising and cheap design. The decoration also includes small interactive monitors
and changeable or blinking lighting elements which complete the overall fascinating
advertising appeal of this treasure binding.
